Serena Williams Joins Ownership Group of WNBA’s Newest Franchise, Toronto Tempo
Toronto, ON – In a significant development for women’s sports, renowned tennis champion Serena Williams has joined the ownership group of the WNBA’s newest franchise, the Toronto Tempo. The team is scheduled to begin play in the 2026 season, marking a historic expansion for the Women’s National Basketball Association (WNBA) and the first franchise to be established in Canada.
Williams, who has long been an advocate for gender equity and the advancement of women’s sports, expressed her enthusiasm for this new venture. “I am thrilled to be a part of the Toronto Tempo and to be involved in the growth of women’s basketball,” she said in a statement. “This franchise represents a significant opportunity to empower young athletes and promote the sport on an international scale.”
The ownership group also includes prominent Canadian figures, including former basketball star and Olympic gold medalist Steve Nash, along with several local business leaders. The franchise aims to engage the vibrant basketball community in Toronto and foster a strong following for women’s basketball both locally and around the world.
Toronto is recognized as a multicultural hub and has a rich sports history, making it an ideal location for a WNBA franchise. The league’s expansion into Canada is seen as a pivotal step in its ongoing efforts to enhance women’s sports visibility and accessibility. The introduction of the Toronto Tempo is expected to broaden the league’s fan base and inspire future generations of female athletes.
The WNBA has seen tremendous growth since its inception in 1996, with increasing attendance rates and a surge in viewership, especially during the recent playoffs. The addition of the Toronto Tempo is anticipated to further elevate the league’s profile, drawing attention from various sectors, including media, sponsors, and sports enthusiasts.
Toronto’s local government has expressed support for the franchise, recognizing its potential economic impact and contributions to the community. The WNBA has previously expanded into various markets in the United States, with the Toronto Tempo marking its first foray into the international arena.
The franchise’s branding and team identity will be unveiled in the coming months, and local fans will have the opportunity to participate in various events leading up to the inaugural season. Community engagement is a central focus for the ownership group, which aims to build lasting relationships with local schools, organizations, and sports programs.
As the start of the 2026 season approaches, anticipation grows around the Toronto Tempo. With Serena Williams’ involvement and a robust ownership team, the franchise is
